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~subject:"Retail trade"
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Retail trade
Consumer behaviour
82,917
Konsumentenverhalten
80,437
Brand management
17,664
Markenführung
17,250
Werbung
13,854
Online-Marketing
13,142
Internet marketing
13,026
Theorie
11,682
Theory
11,473
Advertising
11,324
Brand image
11,164
Markenimage
11,050
Relationship marketing
10,515
Beziehungsmarketing
10,473
Markenartikel
9,239
Social Web
8,977
Social web
8,968
Brand
8,199
Werbewirkung
7,990
Advertising effects
7,764
USA
6,996
Deutschland
6,964
United States
6,581
Online-Handel
6,358
Online retailing
6,344
Customer satisfaction
6,082
Germany
5,953
Kundenzufriedenheit
5,900
Electronic Commerce
5,081
Marketingmanagement
4,970
Marketing management
4,929
E-commerce
4,816
Einzelhandel
4,688
Service quality
4,593
Dienstleistungsqualität
4,539
Marketing
4,322
Experiment
3,750
Viral marketing
3,623
Virales Marketing
3,621
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research-article
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Grewal, Dhruv
27
Gázquez-Abad, Juan Carlos
24
Pantano, Eleonora
24
Schramm-Klein, Hanna
22
Swoboda, Bernhard
22
Martínez-López, Francisco J.
20
Das, Gopal
18
Zielke, Stephan
16
Gijsbrechts, Els
15
Gil Saura, Irene
15
Ailawadi, Kusum L.
14
Roggeveen, Anne L.
14
Steinmann, Sascha
13
Khare, Arpita
12
Rajagopal
12
Sands, Sean
12
Campo, Katia
11
Dekimpe, Marnik G.
11
Dennis, Charles
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Richards, Timothy J.
11
Chintagunta, Pradeep K.
10
Geyskens, Inge
10
Teller, Christoph
10
Wagner, Gerhard
10
Bang, Nguyen
9
Brengman, Malaika
9
Burt, Steven
9
Carpenter, Jason M.
9
Dabija, Dan-Cristian
9
Gielens, Katrijn
9
Morschett, Dirk
9
Rabinovich, Elliot
9
Rudolph, Thomas
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Breugelmans, Els
8
Calvo-Porral, Cristina
8
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Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
6
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Nordic Council of Ministers
2
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Axel Springer AG / Marketing Anzeigen
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Cape Town / Technical Management Services
1
Center of Market Oriented Product and Production Management
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
Deutschland / Bundeswehr / Universität Hamburg
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
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1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
Harvard Graduate School of Business Administration
1
Harvard University, Graduate School of Business Administration, Division of Research
1
IGI Global
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
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Published in...
All
Journal of retailing and consumer services
486
Journal of retailing
149
Journal of business research : JBR
130
International journal of retail & distribution management
125
The international review of retail, distribution and consumer research
120
International journal of retail and distribution management
68
International journal of electronic marketing and retailing : IJEMR
43
European journal of operational research : EJOR
39
Psychology & marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
31
European journal of marketing : EJM
30
International Journal of Retail & Distribution Management
26
Marketing intelligence & planning
25
International journal of production economics
24
Journal of the Academy of Marketing Science
23
SpringerLink / Bücher
23
International journal of consumer studies
22
Journal of marketing
22
The journal of services marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Asia Pacific journal of marketing and logistics
18
International journal of production research
18
The journal of consumer marketing
18
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of brand management : an international journal
17
The journal of product & brand management
17
European retail research
16
International journal of Indian culture and business management
16
Production and operations management : an international journal of the Production and Operations Management Society
16
Cogent business & management
15
Journal of fashion marketing and management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The service industries journal
15
History of retailing and consumption
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
Technological forecasting & social change : an international journal
14
Transportation research / E : an international journal
14
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Source
All
ECONIS (ZBW)
4,549
Other ZBW resources
47
USB Cologne (EcoSocSci)
3
Showing
1
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date (newest first)
date (oldest first)
1
Role of
advertising
and promotional strategies in shaping consumer
brand
attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
2
The effect of perceived
advertising
effort on
brand
perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
3
The amplifying effect of branded queries on
advertising
in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
4
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
5
When should a retailer invest in
brand
advertising
?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
6
Can
advertising
creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
7
Impact of
brand
image on consumer decision making process towards retailer shops in Kathmandu Valley
Guragain, Prashant
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
3
,
pp. 98-111
Persistent link: https://www.econbiz.de/10014495024
Saved in:
8
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
9
Influences of the spokes-character on
brand
equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
10
The role of
advertising
, distribution intensity and store image in achieving global
brand
loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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