of brand repurchase across territories. Furthermore, we show that the effects of factors that may improve repurchase …. Relational investments have relatively more effect on repurchase in territories where a brand's market share is higher, while … customer satisfaction has relatively more effect in territories where a brand's market share is lower. These findings imply …

In this paper, we study the role of point-of-sale (POS) marketing mix variables in explaining variation in brand shares … retailer and the manufacturer. Together, this implies that POS variables may influence brand shares very differently in … different retail formats and for different brand types, which has important implications for retailers and manufacturers. We use …

towards branded gold jewelry retail outlets because of the brand name, years in business, word of mouth publicity …

The purpose of this research is to explore the relationship between brand engagement in self-concept and brand loyalty … convenience sample of virtual shopping participants. The findings highlight the significant role of brand engagement in self …-concept in driving brand loyalty within the metaverse. Implications for managers include the importance of understanding consumer …

The present study explores some marketing mix effects on private labels brand equity creation. The research aims to …. The results indicate that the most efficient marketing mix tools for private label brand equity creation are private … importance of the store as a key driver for the private labels brand equity creation. As opposed to manufacturer brands we find …

mediating the effects of store atmosphere and brand loyalty toward purchase decisions. The research employs a quantitative … approach, with 118 respondents appropriate as the research sample. The results indicate that brand loyalty, brand image, and … also indicates that word of mouth mediates brand loyalty, brand image, and store atmosphere towards consumer purchase …

The consolidation of retailers across markets has considerably altered the competitive dynamics between leading brand … manufacturers and retailers. The era in which brand manufacturers dictate the game to compliant retailers is long gone. Nowadays … private label brands (PLB) and actively seek brand manufacturers to supply them. For brand manufacturers supplying PLB may …

has supported the construction of the identity or brand of the store through the media of its interior space. This …