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Consumer behavior is changing due to many factors. In this study an attempt is made to understand the factors which influenced consumers to change the way they buy fruits and vegetables. This study is focused on the consumer behavior during purchase of fruits and vegetables at different branded...
Persistent link: https://www.econbiz.de/10013075989
Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP. The Indian retail market is estimated to be US$ 450 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail market in the world,...
Persistent link: https://www.econbiz.de/10014152752
Consumer behavior is the one of the significant areas to be focused in today's modern business where there is a need to study the consumption habits. Due to the change in the way the consumer responds to the retail marketing activities there is a challenge for marketers to meet their new...
Persistent link: https://www.econbiz.de/10013030825