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Retail trade
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Social Web
20,560
Social web
20,529
Theorie
13,033
Theory
12,791
Product quality
10,783
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10,761
Relationship marketing
10,155
Beziehungsmarketing
10,132
Online-Marketing
8,421
Brand management
8,356
Internet marketing
8,327
Markenführung
8,318
Brand image
7,075
Markenimage
7,040
Online-Handel
6,321
Online retailing
6,309
Customer satisfaction
6,114
USA
6,092
Kundenzufriedenheit
5,946
United States
5,823
Service quality
5,484
Dienstleistungsqualität
5,431
Deutschland
5,101
Electronic Commerce
5,043
Viral marketing
4,870
E-commerce
4,867
Virales Marketing
4,850
Germany
4,759
Brand
4,532
Markenartikel
4,523
Einzelhandel
4,320
Werbewirkung
3,949
Advertising effects
3,908
Experiment
3,665
Verbraucherverhalten
3,590
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3,473
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3,438
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Grewal, Dhruv
27
Gázquez-Abad, Juan Carlos
24
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21
Martínez-López, Francisco J.
20
Schramm-Klein, Hanna
20
Das, Gopal
17
Swoboda, Bernhard
17
Gijsbrechts, Els
15
Zielke, Stephan
15
Roggeveen, Anne L.
14
Steinmann, Sascha
13
Gil Saura, Irene
12
Khare, Arpita
12
Rajagopal
12
Richards, Timothy J.
12
Sands, Sean
12
Ailawadi, Kusum L.
11
Brengman, Malaika
11
Campo, Katia
11
Chintagunta, Pradeep K.
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Teller, Christoph
10
Wagner, Gerhard
10
Carpenter, Jason M.
9
Dekimpe, Marnik G.
9
Dennis, Charles
9
Geyskens, Inge
9
Rabinovich, Elliot
9
Rudolph, Thomas
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Bang, Nguyen
8
Calvo-Porral, Cristina
8
Chebat, Jean-Charles
8
Gielens, Katrijn
8
Ieva, Marco
8
Loureiro, Sandra Maria Correia
8
Lévy Mangin, Jean-Pierre
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Nordic Council of Ministers
2
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
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Deutsche Bundesbank
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Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
Kanada / Statistics Canada
1
London School of Economics and Political Science
1
Maastricht Research School of Economics of Technology and Organizations
1
Magistrat der Stadt Wien
1
Melbourne
1
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Published in...
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Journal of retailing and consumer services
474
Journal of retailing
143
Journal of business research : JBR
121
International journal of retail & distribution management
117
The international review of retail, distribution and consumer research
113
International journal of retail and distribution management
67
International journal of electronic marketing and retailing : IJEMR
39
European journal of operational research : EJOR
32
Psychology & marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
31
European journal of marketing : EJM
27
International journal of production economics
26
International Journal of Retail & Distribution Management
25
Marketing intelligence & planning
25
Journal of the Academy of Marketing Science
23
International journal of consumer studies
22
The journal of services marketing
22
Journal of marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
European retail research
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
SpringerLink / Bücher
17
International journal of Indian culture and business management
16
International journal of production research
16
Production and operations management : an international journal of the Production and Operations Management Society
16
Cogent business & management
15
Journal of fashion marketing and management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Omega : the international journal of management science
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
Technological forecasting & social change : an international journal
14
The journal of product & brand management
14
The service industries journal
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Springer Proceedings in Business and Economics
12
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Source
All
ECONIS (ZBW)
4,237
Other ZBW resources
39
USB Cologne (EcoSocSci)
1
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1
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
2
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
3
A social network approach to the influences of shopping experiences on e-WOM
Yoon, Sung-joon
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
3
,
pp. 213-223
Persistent link: https://www.econbiz.de/10009672212
Saved in:
4
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
5
Customer participation in virtual communities for local high streets
Betzing, Jan Hendrik
;
Kurtz, Michael
;
Becker, Jörg
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238337
Saved in:
6
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
Saved in:
7
Using word of mouth data from social media to identify asymmetric competition in food retailing
Jaeger, Lena-Christin
;
Höhler, Julia
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012430684
Saved in:
8
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
9
Word of mouth and digitalization in small retailers : tradition, authenticity, and change
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013334980
Saved in:
10
The retailer's puzzle : influencer opinions and consumer-generated information
Mukherjee, Atmadeep
;
Mukherjee, Amaradri
;
Iyer, Pramod
; …
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 756-768
Persistent link: https://www.econbiz.de/10013535936
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