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~subject:"Retail trade"
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Retail trade
Consumer behaviour
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Konsumentenverhalten
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Brand management
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Luxury goods
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Luxusgüter
7
Markenführung
7
Brand image
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Markenimage
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Social Web
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Social web
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Avertissements sanitaires
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Beziehungsmarketing
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Einzelhandel
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Luxury
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Persuasion sociale
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Relationship marketing
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Artificial intelligence
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Brand
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Business ethics
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Charisma
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Cultural heritage
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Economic ethics
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Ethics
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Ethik
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Fear
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Heritage brand
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Internet marketing
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Kulturgüter
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Künstliche Intelligenz
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Markenartikel
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Marketing management
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Marketingmanagement
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Multinationales Unternehmen
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Online-Marketing
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Peur
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Social network
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Social persuasion
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Soziales Netzwerk
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Transnational corporation
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Dion, Delphine
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Arnould, Eric
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Arnould, Eric J.
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Borraz, Stéphane
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Journal of marketing management : MM
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Journal of retailing
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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2
Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
3
Retail luxury strategy : assembling charisma through art and magic
Dion, Delphine
;
Arnould, Eric
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 502-520
Persistent link: https://www.econbiz.de/10009423189
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