Showing 1 - 10 of 4,579
Persistent link: https://www.econbiz.de/10010384978
Persistent link: https://www.econbiz.de/10013256158
Persistent link: https://www.econbiz.de/10011703183
Persistent link: https://www.econbiz.de/10012230588
Persistent link: https://www.econbiz.de/10011811544
The retail sector is one of the fastest moving sectors in India. Its target audience is mainly youth who constitute 50% of the Indian population. Retail brands need to be positioned for this segment, and one of the strategies used is celebrity endorsement. Television Audience Measurement (TAM)...
Persistent link: https://www.econbiz.de/10014199394
Persistent link: https://www.econbiz.de/10014495024
Persistent link: https://www.econbiz.de/10014227458
Persistent link: https://www.econbiz.de/10011308932