Showing 1 - 4 of 4
Persistent link: https://www.econbiz.de/10010526540
Purpose: The purpose of this paper is to propose a framework, based on empirical research, to explain the strategic processes of post-entry development in international retailing through consideration of the dynamic capabilities attributable to retailers. Design/methodology/approach: Case study...
Persistent link: https://www.econbiz.de/10009789044
Purpose – This paper aims to focus on measuring and assessing the sales impact of temporary retail price discounts on all brands within a product subcategory as well as across other subcategories that differ slightly on composition and taste. Design/methodology/approach – To test these...
Persistent link: https://www.econbiz.de/10014803370
Purpose – The need for retailers to internationalize is a growing reality in developed markets. Research examining problems in this process argues that the barriers to internationalization should be studied based on the situation in each country, and that public organizations which implement...
Persistent link: https://www.econbiz.de/10014804547