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The examination of tech disruptions' patterns on the consumer journey
Farah, Maya F.; Ramadan, Zahy; Yunis, Manal - In: Advances in National Brand and Private Label Marketing …, (pp. 142-149). 2022
Persistent link: https://www.econbiz.de/10013281294
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The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing
Farah, Maya F.; Ramadan, Zahy B.; Harb, Dana H. - In: Journal of retailing and consumer services 48 (2019), pp. 136-143
Persistent link: https://www.econbiz.de/10012001291
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Amazon's approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the U.S. market
Ramadan, Zahy B.; Farah, Maya F.; Kassab, Danielle - In: Journal of retailing and consumer services 47 (2019), pp. 133-139
Persistent link: https://www.econbiz.de/10011995536