Jones, Peter; Hillier, David; Turner, David; Comfort, Daphne - In: Marketing Intelligence & Planning 22 (2004) 7, pp. 742-750
This article provides market intelligence, by way of a narrative case study, relating to online retailing in an unusual setting. While the transaction between business and customers is generally seen as very much the dominant element in such retailing, customer‐to‐customer interactions are...