Similar Search Results

Predicting return on investment in sport sponsorship : modeling brand exposure, price, and ROI in Formula One automotive competition

Jensen, Jonathan A.; Cobbs, Joe B. - In: Journal of advertising research 54 (2014) 4, pp. 435-447

Persistent link: https://www.econbiz.de/10010481182

Analyzing Return-on-Investment in Sponsorship : Modeling Brand Exposure, Price and ROI in Formula One Automotive Competition

Jensen, Jonathan A. - 2014

Determining return-on-investment (ROI) for corporate sponsorship of events, teams, and leagues remains an evolving science. To advance ROI analysis in sponsorship, we utilize data on sponsorship prices and the televised brand exposure of sponsors in Formula One (F1) motor racing. Results...

Persistent link: https://www.econbiz.de/10013063022

Investing in natural capital and getting returns : an ecosystem service approach

Van den Belt, Marjan; Blake, Daniella - In: Business strategy and the environment 24 (2015) 7, pp. 667-677

Persistent link: https://www.econbiz.de/10011477620

At the movies : some stylized facts on investment returns and consumption patterns

Hon, Lee Yoong; Yen, Ruth Lim Sheau - In: International journal of business and economics 17 (2018) 2, pp. 123-142

Persistent link: https://www.econbiz.de/10011997090

Cooperatives and crisis : economic dynamics in Italian context

Fusco, Floriana; Migliaccio, Guido - In: International journal of business and globalisation : IJBG 22 (2019) 4, pp. 638-654

Persistent link: https://www.econbiz.de/10012107002

Le Beau Footwear : a business valuation case for a privately held firm

Jalilvand, Abolhassan; Kostolansky, John W. - In: Issues in accounting education 31 (2016) 4, pp. 439-447

Persistent link: https://www.econbiz.de/10011621569

The capital asset pricing model : a critical literature review

Rossi, Matteo - In: Global business & economics review 18 (2016) 5, pp. 604-617

Persistent link: https://www.econbiz.de/10011665485

Aggregate return on investment for investments under uncertainty

Magni, Carlo Alberto - In: International journal of production economics 165 (2015), pp. 29-37

Persistent link: https://www.econbiz.de/10011308375

Key financial performance indicators in German family firms : findings of an empirical study

Barbe, Odile; Britzelmaier, Bernd; List, Fabian; … - In: International journal of business and globalisation : IJBG 24 (2020) 1, pp. 105-122

Persistent link: https://www.econbiz.de/10012168657

The return on investment for undergraduate degrees in hospitality and tourism management

Tasci, Asli D. A.; Pizam, Abraham; Croes, Robertico; … - In: Tourism economics : the business and finance of tourism … 22 (2016) 3, pp. 505-526

Persistent link: https://www.econbiz.de/10011711587

1
2
3
4
5
6
7
8
9
10
Next
Last