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Yield revenue management in the hotel sector : an empirical analysis of its application and results in Madrid, Spain
Talón-Ballestero, Pilar; González-Serrano, Lydia - In: Quantitative methods in tourism economics : [it is the …, (pp. 213-231). 2013
Persistent link: https://www.econbiz.de/10009710430
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Future trends in revenue management
Talón-Ballestero, Pilar; González-Serrano, Lydia - In: Journal of revenue and pricing management 12 (2013) 3, pp. 289-291
Persistent link: https://www.econbiz.de/10009760760
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A model for evaluating revenue management implementation (MERMI) in the hotel industry
Talón-Ballestero, Pilar; González-Serrano, Lydia; … - In: Journal of revenue and pricing management 13 (2014) 4, pp. 309-321
Persistent link: https://www.econbiz.de/10010421422
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The wheel of dynamic pricing : towards open pricing and one to one pricing in hotel revenue management
Talón-Ballestero, Pilar; Nieto-García, Marta; … - In: International journal of hospitality management 102 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013185288
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How to overcome a worldwide lockdown in the hospitality sector? : lessons from revenue managers
Flecha-Barrio, María Dolores; García-Muiña, Fernando E. - In: Journal of revenue and pricing management 23 (2024) 3, pp. 217-237
Persistent link: https://www.econbiz.de/10014583762
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A longitudinal analysis of revenue management strategies and measures implemented in the hospitality industry during the COVID-19 crisis
Talón-Ballestero, Pilar; González-Serrano, Lydia; … - In: International marketing review 40 (2023) 5, pp. 1134-1157
Persistent link: https://www.econbiz.de/10014470113