Purpose – The purpose of this paper is to explore how legitimizers invest in their approach to meet the suspicion of being a one‐sided advocate. Design/methodology/approach – A multiple case study of four public sector decisions, based on a comparative argumentation analysis of two...

This book compares the approaches of consultants and academic advisers and provides an in-depth analysis of their advice argumentation. Both compete on the market for economic advice, with consultants enjoying a larger market share and usually obtaining higher fees. However, academics criticize...