Purpose – The purpose of this paper is to build a conceptual framework that enables an improved comprehension of how brand meaning is constructed. Design/methodology/approach – Conceptual implications are drawn from an analysis and discussion of the literature in the fields of brand...

Purpose – The purpose of this paper is to re‐conceptualize the relations between rhetorical strategies and material practices in the processes whereby leaders create or change organizational cultures. Design/methodology/approach – The authors compare and contrast two broad perspectives on...

Purpose – The purpose of this paper is to introduce this special issue on the subject of the rhetoric and narratives in management research. Design/methodology/approach – The paper reviews selected contributions to the 4th Conference on Rhetoric and Narratives in Management Research held on...