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Zielwirksam reden : informieren, argumentieren, präsentieren, diskutieren, lehren, verkaufen
Neumann, Rudolf - 1980 - 2. Aufl.
Persistent link: https://www.econbiz.de/10000068119
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CEO's hybrid speeches : business communication staples
Thro, A. Brooker - In: Journal of business communication : JBC 46 (2009) 3, pp. 335-361
Persistent link: https://www.econbiz.de/10003860533
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Business is Showbusiness : wie Topmanager sich vor Publikum inszenieren
Biehl, Brigitte - 2007
Persistent link: https://www.econbiz.de/10003463301
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The rhetorical analysis of business speech : unresolved questions
Cyphert, Dale - In: Journal of business communication : JBC 47 (2010) 3, pp. 346-368
Persistent link: https://www.econbiz.de/10003988639
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GABALs großer Methodenkoffer : Grundlagen der Kommunikation
Simon, Walter - 2007 - 3. Aufl
Persistent link: https://www.econbiz.de/10003670246
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Harvard business review on communicating effectively
2011 - [Reprint]
Persistent link: https://www.econbiz.de/10009009765
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Business is show business : management presentations as performance
Biehl-Missal, Brigitte - In: Journal of management studies : JMS 48 (2011) 3, pp. 619-645
Persistent link: https://www.econbiz.de/10009153198
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The influence of connotation on readability and obfuscation in Australian chairman addresses
Bayerlein, Leopold; Davidson, Paul - In: Managerial auditing journal 27 (2012) 2, pp. 175-198
Persistent link: https://www.econbiz.de/10009486580
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The active audience? : gurus, management ideas and consumer variability
Groß, Claudia; Heusinkveld, Stefan; Clark, Timothy - In: British journal of management : BJM 26 (2015) 2, pp. 273-291
Persistent link: https://www.econbiz.de/10011305604
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Präsentation und Rhetorik
Boneberg, Iris - 2013
Persistent link: https://www.econbiz.de/10009769283