In this chapter, we report on three psychometric scaling studies, summarized in Table 1. In each study, participants rated a given set of hazards on a range of risk characteristics and indicated the degree of risk reduction and regulation they desired. Based on this data, we explore the...

Laypeople's perceptions of health and safety risks have been widely studied, but only a few studies have addressed perceptions of ecological hazards. We assembled a list of 39 attributes of ecological hazards from the literatures on comparative risk assessment, ecological health, environmental...

Cover -- Half-title -- Title -- Copyright -- CONTENTS -- PREFACE -- 1 INTRODUCTION -- 1.1 The Context of Risk Communication -- 1.2 The Goals of Risk Communication -- 1.3 The Goals of Communication Recipients -- 1.4 Criticisms of Risk Communication -- 1.5 How People Think about Risk and...