Lacey, Stephen; Bruwer, Johan; Li, Elton - 2013
-reduction strategies (RRS) regarding the consumer wine purchase decision in the fine dining restaurant environment. The study seeks to … consumers who made a wine purchase decision at the restaurant during the collection period. A response rate of 85 per cent is … achieved resulting in 105 useable questionnaires. Findings – A low overall level of perceived risk is noted in the wine …
