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~subject:"Risiko"
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Risiko
Consumer behaviour
21
Konsumentenverhalten
20
United Kingdom
9
Großbritannien
7
Brand image
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Consumers
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Markenimage
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Einzelhandel
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Greatorex, Mike
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Mitchell, Vincent-Wayne
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European journal of marketing : EJM
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
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ECONIS (ZBW)
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1
Modelling consumer risk reduction preferences from perceived loss data
Greatorex, Mike
- In:
Journal of economic psychology : research in economic …
15
(
1994
)
4
,
pp. 669-685
Persistent link: https://www.econbiz.de/10001174091
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2
Consumer risk perception in the UK wine market
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
22
(
1988
)
9
,
pp. 5-15
Persistent link: https://www.econbiz.de/10001076000
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