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Modelling consumer risk reduction preferences from perceived loss data
Greatorex, Mike - In: Journal of economic psychology : research in economic … 15 (1994) 4, pp. 669-685
Persistent link: https://www.econbiz.de/10001174091
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Consumer risk perception in the UK wine market
Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 22 (1988) 9, pp. 5-15
Persistent link: https://www.econbiz.de/10001076000