This paper studies the effects of demand uncertainty and imperfect competition on market entry and product quality choice. We develop a dynamic duopoly model allowing for either a fixed or a flexible quality choice. We find that under the fixed quality choice the follower chooses a higher...

The book addresses the complex issue of quality uncertainty due to information asymmetry in the backdrop of information economics, total quality management and marketing science. Reliability Engineering, Seven Management Tools and System Dynamics are used to develop theories on quality...

The book addresses the complex issue of quality uncertainty due to information asymmetry in the backdrop of information economics, total quality management and marketing science. Reliability Engineering, Seven Management Tools and System Dynamics are used to develop theories on quality...