Online markets pose a difficulty for evaluating products, particularly experience goods, such as used cars, that cannot be easily described online. This exacerbates product uncertainty, the buyer's difficulty in evaluating product characteristics and predicting how a product will perform in the...

Purpose – This study aims to investigate the impact of risk perception on online purchase intention in e-commerce platforms.Design/Methodology/Approach – This research uses secondary data analysis and an archival study approach to investigate the impact of risk perception on online purchase...

How does augmented reality affect consumers’ online purchase intentions? Drawing on media richness theory and construal level theory, the authors hypothesized augmented reality should improve consumers’ perceptions of diagnosticity, psychological distance, risks, and purchase intention...