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~subject:"Risiko"
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Risiko
Perception
5,895
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International journal of hospitality management
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
279
USB Cologne (EcoSocSci)
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1
Brand expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas
;
Palmeira, Mauricio
;
Jevons, Colin
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011629056
Saved in:
2
Which category to extend to : product or service?
Arslan, F. Müge
;
Altuna, Oylum Korkut
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 359-376
Persistent link: https://www.econbiz.de/10009511237
Saved in:
3
When comparative valence frame affects brand extension evaluations : the moderating role of parent-extension fit
Baek, Tae Hyun
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 382-401
Persistent link: https://www.econbiz.de/10011342914
Saved in:
4
Exploring the multidimensional role of involvement and perceived risk in brand extension
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
International journal of commerce and management
21
(
2011
)
4
,
pp. 410-427
Persistent link: https://www.econbiz.de/10009413453
Saved in:
5
Risk reducing portfolio effects : uncertainty avoidance in brand extensions
Hawkins, Matthew A.
;
Singh, Jatinder Jit
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 143-149)
.
2013
Persistent link: https://www.econbiz.de/10010191271
Saved in:
6
Risk images in a changing high-risk industry
Tveiten, Camilla K.
;
Schiefloe, Per Morten
- In:
Risk management : a journal of risk, crisis and disaster
16
(
2014
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10010377065
Saved in:
7
Perceptions of climate-related risks and awareness of climate change of fish cage farmers in northern Thailand
Lebel, Phimphakan
;
Whangchai, Niwooti
;
Chitmanat, Chanagun
- In:
Risk management : a journal of risk, crisis and disaster
17
(
2015
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011407030
Saved in:
8
Risk, trust, mad cows and terrorists
Turvey, Calum Greig
- In:
System dynamics and food networks research, the case of …
,
(pp. 17-41)
.
2007
Persistent link: https://www.econbiz.de/10003634522
Saved in:
9
Mad cows, terrorism and junk food : should public policy reflect perceived or objective risks?
Johansson-Stenman, Olof
- In:
Journal of health economics
27
(
2008
)
2
,
pp. 234-248
Persistent link: https://www.econbiz.de/10003731068
Saved in:
10
A study on risk
perception
and risk identification in the internationalization process of Chinese hi-tech enterprises : a case study of Huawei Technologies
Xu, Hui
;
Wan, Yiqian
;
Pei, Degui
- In:
Frontiers of business research in China : selected …
2
(
2008
)
3
,
pp. 458-481
Persistent link: https://www.econbiz.de/10003759715
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