Higher order risk preferences are important determinants of economic behaviour. We apply behavioural insights to this topic: we measure higher order risk preferences for pure gains and pure losses by controlling the reference point. We find a reflection effect not only for second order risk...

We propose a simple, parameter‐free method that, for the first time, makes it possible to completely observe Tversky and Kahneman's (1992) prospect theory. While methods existed to measure event weighting and the utility for gains and losses separately, there was no method to measure loss...