This dissertation sheds light on how the categorical fit between venture capitalists and startups affect the matching process before a funding round. The study uses market categories to measure new venture’s distinctiveness and the cultural distance between venture capitalists and new...

Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...