Purpose - Investor risk perception is a personalized judgement on the uncertainty of returns pertaining to a financial … instrument. This study identifies key psychological and demographic factors that influence risk perception. It also unravels the … complex relationship between demographic attributes and investor's risk attitude towards equity investment. Design …

, we investigate the effect of two important dimensions of a country’s culture, societal trust and risk avoidance, on risk … taking by insurance firms around the world between 2001 and 2014. We measure societal trust and risk avoidance using the … trust and insurer risk taking in a country, while there is a negative and significant association between the level of risk …