This chapter provides an overview of the research literature and the important issues regarding risk perception and … factors of risk within the domains of risk perception and risk tolerance. Risk perception is the subjective decision … the lack of general agreement about issues such as a standard definition, a uniform theory or model, measurement …

With a novel experimental design we investigate whether risk perception, return expectations, and investment propensity … strongly affects people's risk perception, as a narrower scale of the vertical axis leads to significantly higher perceived …