Huy Tuu, Ho; Ottar Olsen, Svein - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 1, pp. 78-101
Purpose – The purpose of this paper is to examine the roles of perceived certainty, manipulated risk and knowledge in the satisfaction‐purchase intention relationship in the context of a new product evaluation. Design/methodology/approach – This study uses a 2×2 factorial design with 120...