Information technologies have been deliberately targeted towards enhancing database access, analytical powers and the communications capacity of marketers. The justification for these efforts has been based on the premise that more and better quality information will result in reduced...

The paper’s premiss is that the extant linear supply chain relationship model that dominates most sectors will rapidly be replaced by a more amorphous supply chain relationship model. It is suggested that entirely new business models are appearing, where the ability to build flexible alliances...