pay for continued search and the level of price uncertainty depends on her risk preferences. Independent of the current … best price, an increase in price uncertainty encourages continued search when consumers are risk neutral. However, we prove … uncertainty only increases the consumer's willingness to pay (WTP) for continued search if the current best price is sufficiently …

demand uncertainty, which enables a better screening of positive NPV projects. Entrepreneurial moral hazard threatens this …

three-part tariffs and assess how consumer demand uncertainty impacts tariff choice. We develop a discrete/continuous model … accurately. Our empirical work shows that demand uncertainty is a key driver of choice among three-part tariffs. Consumers …, demand uncertainty decreases consumer surplus and increases provider revenue. A further analysis of consumers' responsiveness …

. In theory section, we propose that the level of cultural uncertainty avoidance embedded in a firm determine its marketing … several control variables, our variable of theoretical interest is the Hofstede's uncertainty avoidance cultural index. Then …

pay for continued search and the level of price uncertainty depends on her risk preferences. Independent of the current … best price, an increase in price uncertainty encourages continued search when consumers are risk neutral. However, we prove … uncertainty only increases the consumer's willingness to pay (WTP) for continued search if the current best price is sufficiently …

does not seem to arise because these measures: (a) focus on different components of the uncertainty, (b) rely on context …