Advancements and globalization of digital platforms and social media technologies is empowering people across the globe to participate, and share content online and also provide facilities for shopping goods and services. India has experienced technology as a vehicle in aiding social change...

Electronic word-of-mouth (eWOM) is reckoned to be one of the underlying factors that augments online retailing. The information adoption protocols have been revamped due to the extensive online information; consequently, adding a significant influence on the online purchase behaviors. Consumer...