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Integrated Marketing Communications in Markets with Uncertainty and Competition
Prasad, Ashutosh - 2010
Firms frequently utilize multiple communications instruments as part of their marketing campaign. Interactions between these instruments suggest that firms should apply Integrated Marketing Communications (IMC) to benefit from the synergies. We review different IMC models and then present a...
Persistent link: https://www.econbiz.de/10012760419
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Strategic Investments with Competition Under Uncertainty in the ASEAN/AEC : A Game-Theoretic Real Options Analysis
Los, Cornelis A. - 2014
market, to be completed by 2020. The single market will boost the competition in both ASEAN's internal and external markets …
Persistent link: https://www.econbiz.de/10013061529
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Multi-Channel-Retailing und Kaufbarrieren : wie Kunden Kaufrisiken wahrnehmen und überwinden
Bohlmann, Annette - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013437406
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Strategic Exploitation of a Common Resource under Environmental Risk
Fesselmeyer, Eric - 2014
We study the effect of environmental risk on the extraction of a common resource. Using a dynamic and non-cooperative game in which an environmental event impacts the renewability and the quality of the resource, we show that the anticipation of such an event has an ambiguous effect on...
Persistent link: https://www.econbiz.de/10013070501
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The Effect of Market Power on Risk-Sharing
Anthropelos, Michail - 2016
The paper studies an oligopolistic equilibrium model of financial agents who aim to share their random endowments. The risk-sharing securities and their prices are endogenously determined as the outcome of a strategic game played among all the participating agents. In the complete-market...
Persistent link: https://www.econbiz.de/10012991983
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Strategic Exploitation of a Common Resource Under Environmental Risk
Fesselmeyer, Eric; Santugini, Marc - 2014
We study the effect of environmental risk on the extraction of a common resource. Using a dynamic and non-cooperative game in which an environmental event impacts the renewability and the quality of the resource, we show that the anticipation of such an event has an ambiguous effect on...
Persistent link: https://www.econbiz.de/10014176447
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Price Competition Under Cost Uncertainty : A Laboratory Analysis
Abbink, Klaus; Brandts, Jordi - 2003
We study the relation between the number of firms and price-cost margins under price competition with uncertainty about …
Persistent link: https://www.econbiz.de/10014094478
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Demand Uncertainty Reduction Among Competing Retailers
Li, Meng - 2023
While the existing literature has studied the impact of demand uncertainty extensively within various monopoly settings, there is little research on its impact among competitive retailers. In this paper, we study the effects of demand uncertainty reduction in a setting with two newsvendor...
Persistent link: https://www.econbiz.de/10014261964
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Uncertainty and Entry Deterrence
Maskin, Eric - 2010
We study a model where capacity installation by an incumbent firm serves to deter others from entering the industry. We argue that uncertainty about demand or costs forces the incumbent to choose a higher capacity level than it would under certainty. This higher level diminishes the...
Persistent link: https://www.econbiz.de/10014184260
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Competition, Risk and Managerial Incentives
Raith, Michael - 2001
This paper examines how the degree of competition among firms in an industry affects the optimal incentives that firms … changes in the nature of competition lead to changes in the equilibrium market structure. The main result is that as the … intensity of product market competition increases, principals unambiguously provide stronger incentives to their agents to …
Persistent link: https://www.econbiz.de/10014035986