I study reputation effects under uncertain monitoring. I examine a repeated game between a long-run player and a series … uncertainty about the monitoring structure introduces new challenges to reputation building because there may not be a direct … ability to establish a reputation for commitment. I show that, when the short-run players cannot statistically distinguish …

literatures are thereby altered. First, consumers are more suspicious of a label if a firm with a bad reputation adopts it, so … products depending on whether a product with a favorable or unfavorable reputation is certified first. These problems are …