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This study examines how stakeholders exert an influence on product design decisions in the presence of exogenous uncertainty. Hitherto, research has traditionally viewed firms as one entity, and has prescribed an "optimal"' product design decision at firm level. Inspired by field studies at...
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Project Selection Under Uncertainty is the result of a five-year research program on the selection of projects in New Product Development (NPD). Choosing the New Product Development portfolio is of critical importance in today's business environment. The NPD portfolio has considerable strategic...
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