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Brand expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas; Palmeira, Mauricio; Jevons, Colin - In: Journal of retailing and consumer services 34 (2017), pp. 209-218
Persistent link: https://www.econbiz.de/10011629056
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Which category to extend to : product or service?
Arslan, F. Müge; Altuna, Oylum Korkut - In: The journal of brand management : an international journal 19 (2011/12) 5, pp. 359-376
Persistent link: https://www.econbiz.de/10009511237
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When comparative valence frame affects brand extension evaluations : the moderating role of parent-extension fit
Baek, Tae Hyun; King, Karen Whitehill - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 382-401
Persistent link: https://www.econbiz.de/10011342914
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Exploring the multidimensional role of involvement and perceived risk in brand extension
Srivastava, Kavita; Sharma, Narendra K. - In: International journal of commerce and management 21 (2011) 4, pp. 410-427
Persistent link: https://www.econbiz.de/10009413453
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Risk reducing portfolio effects : uncertainty avoidance in brand extensions
Hawkins, Matthew A.; Singh, Jatinder Jit - In: Marketing in the socially-networked world : challenges …, (pp. 143-149). 2013
Persistent link: https://www.econbiz.de/10010191271
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Risk images in a changing high-risk industry
Tveiten, Camilla K.; Schiefloe, Per Morten - In: Risk management : a journal of risk, crisis and disaster 16 (2014) 1, pp. 44-61
Persistent link: https://www.econbiz.de/10010377065
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Perceptions of climate-related risks and awareness of climate change of fish cage farmers in northern Thailand
Lebel, Phimphakan; Whangchai, Niwooti; Chitmanat, Chanagun - In: Risk management : a journal of risk, crisis and disaster 17 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10011407030
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Risk Communication and public perception of technological hazards. First Volume
Recchia, Virginia - 1999
Research on risk communication relates basic risk perception studies to the formulation of policies, the currently … communication is a relatively new field based on a sociological approach. The discipline comes from risk perception studies … plant of petroleum products. The method used for the analysis foresees a review of the main findings about risk perception …
Persistent link: https://www.econbiz.de/10011608544
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Risk Communication and public perception of technological hazards. Second Volume
Recchia, Virginia - 1999
Research on risk communication relates basic risk perception studies to the formulation of policies, the currently … communication is a relatively new field based on a sociological approach. The discipline comes from risk perception studies … plant of petroleum products. The method used for the analysis foresees a review of the main findings about risk perception …
Persistent link: https://www.econbiz.de/10011608545
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Risk, trust, mad cows and terrorists
Turvey, Calum Greig - In: System dynamics and food networks research, the case of …, (pp. 17-41). 2007
Persistent link: https://www.econbiz.de/10003634522