Except for few studies, not many have analyzed the significance of embeddedness and networks for consumers coping with … uncertainty. In our explorative study based on focus groups in Norway and Germany, consumers’ attitudes to purchasing of seafood … attributes. According to a conversational analysis, we find that consumers classify seafood along various dimensions associated …

Except for few studies, not many have analyzed the significance of embeddedness and networks for consumers coping with … uncertainty. In our explorative study based on focus groups in Norway and Germany, consumers attitudes to purchasing of seafood … attributes. According to a conversational analysis, we find that consumers classify seafood along various dimensions associated …