This paper employs household survey data to further examine whether biotech food labeling has an impact on consumers …’ vegetable oil purchasing decision. Direct variables indicating consumers’ response to label regulation are employed to test …

The purpose of this paper is to examine, using choice experiments, the Japanese consumers’ valuation of domestic Wagyu … status. Some Japanese consumers give high priority to food safety while purchasing beef; this is expected to cause a non … safety conscious Japanese consumers. Moreover, the WTP for each BSE-tested type of beef reveals that the Japanese consumers …

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete …

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete …

any, would consumers place on reduced cholesterol pork? Would consumers buy more pork if a low cholesterol option were … available? Is there a group of consumers, such as those with high cholesterol, who have an increased willingness to pay for or … purchase reduced cholesterol pork when compared to consumers without this health problem? Results from this study indicated …