Dalalah, Doraid - In: Journal of Industrial Engineering International 15 (2019) 4, pp. 667-678
models treat losses and gains equally likely, by disregarding the expected utility when the newsvendor is loss …-averse. Moreover, the use of unbounded utility to model risk attitudes fails to explain some decision-making paradoxes. In contrast …, this paper deals with the utility maximization of the newsvendor using a class of bounded utility functions to study the …