Introduction / Robert S. Littlefield -- Adding the focus on culture as a best practice / Robert S. Littlefield -- Tension of timeliness : how timing proved costly for peanut corporation of America / Shalindra Rathnasinghe & Robert S. Littlefield -- Tension of openness : an examination of menu...

Process approach : take a process approach to crisis communication -- Pre-event planning : engage in pre-event planning for crisis communication -- Partnerships : form stakeholder partnerships with publics -- Public concern : listen to and acknowledge concerns of publics -- Honesty :...

Acknowledgments -- The conceptual foundation -- Defining crisis communication -- Understanding crisis communication theory and practice -- The lessons and practical application -- Lessons on effective crisis communication -- Applying the lessons to produce effective crisis communication --...