Showing 1 - 9 of 9
Persistent link: https://www.econbiz.de/10012265250
Persistent link: https://www.econbiz.de/10012183631
Persistent link: https://www.econbiz.de/10012193373
Persistent link: https://www.econbiz.de/10012040925
Persistent link: https://www.econbiz.de/10012425129
Persistent link: https://www.econbiz.de/10012315330
Persistent link: https://www.econbiz.de/10013412801
Persistent link: https://www.econbiz.de/10012501286
The problem addressed in this paper is the impression allocation planning of Guaranteed Targeted Display Advertising (GTDA) problem in online display advertising market. In this problem, a publisher desires (1) an even spread of impressions, i.e., ad exposures, across various audience segments,...
Persistent link: https://www.econbiz.de/10014557765