Over the last decades, marketing concepts, tools, and knowledge have gone through tremendous developments. The emergence of high speed wireless network technologies and the rapid proliferation of mobile phones and other mobile devices have created a new channel for marketing. The mobile channel...

In sustainable development, tourism plays a vital role, with a high contribution in Romania's economic recovery and relaunching. Raising the touristic product from the established values to those corresponding to the standards and preferences of the foreign tourists involves initiating and...