This study analyses the factors influencing supply chain strategies of manufacturers in Romania, and investigates whether the alignment of supply chain strategy to the product type makes a difference on performance. It is found that companies with innovative products have higher probability of...

Purpose – Strategies of embedding into the local environment are considered critical for multinational companies (MNCs) operating in Central and Eastern Europe. The purpose of this paper is to analyze such strategies in Romania. Design/methodology/approach – The theoretical framework draws...