After the communist period Romania made few steps to present itself as a tourist destination at international level after a long time. Romania has an important tourist potential due to its geographical position and its complex natural environment. This richness of potential tourist products...

The current marketing trends and the well-known smart communication devices (smartphone, tablet, laptop, etc.) used on a daily basis by more and more people worldwide and by most of the travel industry customers, are here to stay in the travel and hotel industries and far from becoming obsolete....

The present paper aims to briefly discuss the potential of Transylvania as a tourist destination. It discusses the region’s tourism offer as part of a larger and more demanding project, that of elaborating a brand of the region. Throughout the past five years the author has carried out and was...

The number of Romanian hotels and other types of accommodation establishments has increased steadily over the past 10 years. However, the number of tourists, either domestic or foreign, has not increased at the same pace. Romania’s position in available rankings, regarding the number of...

The present paper dealt with the manner how cultural tourism is perceived and how it can develop under the conditions of the economic crisis situation. A primary stage of a research has been carried out – respectively, 196 questionnaires have been tested on a randomly selected population of...

An indicator for a nation’s and its people’s wealth is provided by the dimensions of its middle-class. As SMEs constitute the spinal bone of the modern economic system, this paper’s purpose is to present the development of the Romanian SMEs throughout the 20th Century: from the flourishing...

The present paper aims to present and discuss the development of Romania’s and Transylvania’s tourism activity beginning with 1990. The paper mainly focuses on determining the number of foreign visitors who are interested in Transylvania as a tourist destination. This analysis is part of a...

Purpose According to the United Nations World Tourism Organization, sustainable tourism is a form of tourism that meets the needs of present tourists and host regions, while protecting and enhancing the opportunity for the future. It aims at having a low impact upon the environment and local...