Naor, Jacob; Cavusgil, S.Tamer - In: European Journal of Marketing 20 (1986) 10, pp. 43-54
Discusses the Romanian reforms of 1967 and 1978 which went virtually unnoticed, with particular emphasis on the latter date. Highlights recent managerial decentralization measures in Romania indicating marketing implications. Uses official and first‐hand sources in drawing the article...
