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Großmarktmarketing : Entwicklung eines adaptiven und innovativen Marketingkonzept-Rahmens für osteuropäische Großmärkte am Beispiel Rumäniens im Lebensmittel-Frischebereich auf Bas...

Gutknecht, Jörg - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003485517

Retail Branding and Store Loyalty : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

Weimann, Bettina - 2014

Groups · Researchers and students in the fields of management and economics focusing on marketing and retailing · Business … Trier (FB IV), where she worked at the chair for Marketing and Retailing of Prof. Dr. Prof. h.c. Bernhard Swoboda. The … Editiors: The series Handel und Internationales Marketing/Series Retailing and International Marketing is edited by Prof. Dr …

Persistent link: https://www.econbiz.de/10014016999

Retail branding and store loyalty : an analysis in the context of reciprocity, store accessibility, and retail formats

Berg, Bettina - 2014

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail...

Persistent link: https://www.econbiz.de/10010187847

Der Agraraußenhandel der Bundesrepublik Deutschland mit ausgewählten Ländern Mittel- und Osteuropas 1994

Antal, Endre - 1997

Persistent link: https://www.econbiz.de/10013333202

International corporate brand management : evaluating standardized corporate branding accross countries

Meierer, Markus - 2011 - 1. Aufl.

Persistent link: https://www.econbiz.de/10008688658

International Corporate Brand Management : Evaluating Standardized Corporate Branding Across Countries

Meierer, Markus - 2011

Marketers have to understand how the information that consumers associate with a company and its products affects their responses to those products. Adressing this issue, Markus Meierer analyzes firstly if consumers from Germany, France, Romania, Russia, and the USA perceive an internationally...