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~subject:"Rundfunk"
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Journal of advertising research
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Journal of the Market Research Society : JMRS
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The Factor analytic search for program types
Ehrenberg, A. S. C.
- In:
Journal of advertising research
8
(
1968
)
1
,
pp. 55-63
Persistent link: https://www.econbiz.de/10002116291
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Attitudes to episodes and programmes
Ehrenberg, A. S. C.
;
Goodhardt, G. J.
- In:
Journal of the Market Research Society : JMRS
23
(
1981
)
4
,
pp. 189-208
Persistent link: https://www.econbiz.de/10002116255
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