This paper uses a novel experimental design to test for the role of experience and information in insurance take-up in rural China, where weather insurance was a new and highly subsidized product. We randomly select a group of poor households to play insurance games and find that it improves the...

Many new products presumed to be privately beneficial to the poor have a high price elasticity of demand and ultimately zero take-up rate at market price. This has led governments and donors to provide subsidies to increase take-up, with the concern of trying to limit their cost. In this study,...

Many new products presumed to be privately beneficial to the poor have a high price elasticity of demand and ultimately zero take-up rate at market price. This has led governments and donors to provide subsidies to increase take-up, with the concern of trying to limit their cost. In this study,...