growing need to ensure higher efficiency of marketing activities. And given the growing importance of actions to protect the … product quality and the environment is observed the need for marketing of rural tourism that respects the perspectives of … change over time, the strategic marketing programs must be adapted appropriately to the corrections in the marketing plan for …

purpose of this study is to explore the use of Internet and online marketing tools to improve the competitiveness of small …-scale rural tourism companies. The paper presents an overview of the perception, knowledge and use of Internet as a marketing toll … their attitudes toward the use of Internet marketing tools. The results show that Rural Tourism companies have limited …