Gibbs, Tanya; Ashill, Nicholas J. - In: International Journal of Bank Marketing 31 (2013) 4, pp. 305-326
Purpose – This study aims to empirically test a model of affective and behavioural job outcomes grounded in Bagozzi's reformulation of attitude theory in the novel context of a retail bank in Russia. Design/methodology/approach – Frontline employees (FLEs) completed a self‐administered...