The architecture of credit card markets -- Market building in the transitional context -- Setting the stage : consumer credit and banking before and during the transition -- Inner circles : card issuing at the dawn of the market -- The stick but no carrot : disseminating cards through employers...

Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks. Until now, network...