The global luxury market, with its tremendous appeal and unparalleled glamor, increasingly captivates the attention of academicians and retail business analysts. Even though its relatively flexible boundaries make it difficult to evaluate separately from general consumer market shifts, the...

Innovations are commonly seen as resulting from the commercialization of new ideas and technological goods by dedicated organizations, especially firms. This conception is reflected in a producer-oriented approach to science, technology and innovation policy-making (STI). However a new...

The purpose of this study is to examine how Russian heritage brands instrumentalize historical epochs to leverage their competitive brand advantage. To address this research purpose, this study develops a strategic framework that blends brand nostalgia and historical authenticity research with...

The present paper compares the luxury consumption in Russia with that in the post-communist countries of the former Soviet bloc. The aim of this research is to find out the common and specific about an attitude to global luxury brands in Russia and Romania. We investigate the motives for buying...

News consumers in many authoritarian countries read government-controlled sources even when independent sources are available. We test whether these choices reflect a preference for pro-government coverage versus persistent tastes for specific websites. We exploit textual data from news...

Nowadays, the world’s leading manufacturers of fast moving consumer goods (FMCG) generate up to 50% of their revenues in emerging markets. Simulated test marketing (STM) is a common practice employed by these companies to forecast new product sales. Nonetheless, emerging markets represent only...

This paper demonstrates the importance of a high perceived quality for brands and delves into ways for strengthening it, as well as examining the global trends which affect a consumers’ decision, particularly in the Russia. Taking into account these trends, the authors study the factors behind...