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This paper provides some estimates of demand elasticity for prepaid cellular voice and short message service (SMS) in South Africa by fitting a structural discrete consumer choice model to a cross-sectional data set on Vodacom customers collected in 2005. We find higher price elasticities than...
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We analyze demand for prepaid cellular voice and short message service (SMS) in South Africa by means of a demand-and-supply structural model based on a multinomial specification fitted to a cross-sectional data set on Vodacom customers collected in 2005. We find that consumers are very...
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